Radical Trick | 2026 @Carrara, Italy

In my role as a Shopify manager, I apply my analytical method to constantly optimize the online sales platform. I monitor the conversion rate (CR), analyze traffic data, and optimize the user experience (UX/UI), eliminating any friction in the checkout process to maximize sales.
I manage the store's SEO indexing, handling persuasive copywriting for product descriptions of the best skate and surf brands, and implementing advanced email marketing automation strategies and retargeting campaigns to build customer loyalty and increase the average order value. On the logistics and business operations side, I coordinate inventory planning and manage complex B2B relationships with international suppliers and distributors, negotiating procurement terms to align stock with seasonal demand flows.

In parallel with the engineering and back-end component, I lead the brand's entire visual expression as a social media manager and content creator. I use professional photography to create lifestyle shoots and emotionally impactful video content, capturing the purest attitude of skateboarding and surfing. Leveraging my emotional intelligence, I oversee digital positioning and organic community growth on social channels (Instagram and TikTok), transforming the store's narrative into a magnetic visual storytelling flow.

My work within the Radical Trick Store is tangible proof of my method: I am not a theorist selling slides, but a field operator who manages the technological and commercial complexity of a successful business, translating data into real revenue every day.